THIS is why I let my students read in class every day! I may not reach every student in loving to read, but I know I've inspired many ... :) 

“Students will read if we give them the books, the time, and the enthusiastic encouragement to do so. If we make them wait for the one unit a year in which they are allowed to choose their own books and become readers, they may never read at all. To keep our students reading, we have to let them.”